8x10 Photo of Hairy Dawg at the Auburn game 2007 in Sanford Stadium. Hairy Dawg is the costumed mascot of the University of Georgia Bulldogs. Hairy Dawg was designed and created by Tom Sapp, a 1969 graduate of UGA. The mascot's first appearance was at the 1980 Sugar Bowl, but his first appearance in Sanford Stadium was not until the 1981 game against Tennessee.