The Red Zone, UGAs apparel retail store in Athens, GA is located one block from "The Arch" at the University of Georgia in downtown Athens GA home of the Georgia Bulldawgs. The Red Zone offers Officially Licensed University of Georgia Apparel and Bulldog merchandise.

We welcome UGA Fans and Georgia Bulldogs of all shapes and sizes but we do not allow yellow jackets, Florida gators, war eagles, tarheels, vols., tigers, beggars, thieves, panhandlers or Georgia Tech fans on the premises.